I can write more about the topic.

The brief explanation is that describing the exact steps that one is willing to take or that one has taken speak of commitment and follow-through.

While slogans, emotionally charged words, great sounding but elusive promises are advertising - not exactly proof that anything beyond the verbal will get delivered.

Many stirring words can be interpreted in many ways.

As a rule, politicians do not come to the election campaign with numbers that would give substance to their claims. Consciousness teachers don't state the exact hours of practice or the steps and units of learning and integration the client / student has to complete, before she/he can move on to the next level of training.

On the other hand, we can observe that goals in politics were not met; and when a person on a spiritual path stagnates.

That means that there are ways to communicate goals and stepping stones beforehand.

Even coming short of ideal outcomes is more satisfying to everyone involved than trying to decipher the meaning of those catchwords and finding out that every person in the room had a different idea about what those promised items would be.